Imagery

Scrolling through stock image sites like Unsplash is a great way of finding inspiration. Just type in some keywords relating to your product or industry and pick out a few images that you feel best represent your business.
 
Try picking images that use similar colours, as this is a subtle but effective way of creating a sense of brand consistency, especially if these colours are also incorporated into the design of the website.
 
Have these images ready to hand over to your website builder and not only will they love you for it, but they’ll be able to create a platform-friendly, tailored site that perfectly showcases your brand.